“We promise to be a good company. We’re not a perfect company, not even close, but our intentions are true. We would like to be judged by the good we do and not just the pretty words we say. Our goal is to deliver a service and products that provide real value, are sustainable and impactful. We promise that making products that help people upgrade their lives will always come before the reckless pursuit of profit”…

Sound familiar? …. okay — you got me — these aren’t my words, and it’s not an Interaction quote either, even though it really could be — it is in fact (with a bit of personal poetic licence, wording on the side of my Oatly carton of barista edition oat drink! It’s a brand that I love but have never really sat down and read the detail on the packaging (I recommend you do - it’s fun!).

But it made me think about great brands, great values, and our own journey at Interaction to refresh our website, our brand and create meaningful values that are true for us and that stand for everything we’re about. Care — Connection — Playful — Grounded.

That’s us! Those values live in everything we do, every programme we design, create and deliver - every relationship we make and build. And we really do promise to be a good company. Our website will help anyone new to us understand what we are about.

It’s easy to forget sometimes how you got to where you are. We had some fantastic help when we decided to refresh our website and brand. We’ve been working with the same person for many years — shameless plug for this company and the individual who has helped put Interaction exactly where we need to be in terms of brand. Nvision tells it best though so do take a look at his story of our story.

If you are curious to find out more - get in touch. We promise it will be fun, and at the heart of it all is ‘helping people thrive at work’.